Are you looking for new ways to increase sales? Have you considered using free publicity to achieve that sales goal?
Free publicity is anytime that your name appears and you do not have to pay in actual dollars to get your name in the news. Most people are familiar with the most frequent free publicity strategy of press releases.
A written message is created that lists the essentials of Who, What, Where, When and Why specific to something about you and your business. These messages are then distributed to the various news media outlets from local newspapers to radio to television stations. With the Internet, even a non-copy writing expert can easily craft a fairly well written press release.
Newspapers, printed journals and even some other media vehicles have open spaces and open time in which they need to fill. Press releases provide that fill opportunity. Additionally, press releases can be sent to places on the Internet including blogs not to mention your own business website.
Each time something new happens to your business or even yourself submit a press release. Sales Coaching Tip: Send single submissions and make a goal to sent out at least 2 a month.
Another free publicity strategy is writing for locally published newspapers. If you are business coach, health guru, real estate expert, etc., you can write a column based on any number of subjects depending upon your expertise and your own personal branding. Sales Coaching Tip: Return to your marketing action plan and sales plan to ensure alignment of your actions.
For example, as a business coach I write a business building column. After writing this weekly column since March of 2007, I am now receiving one inquiry a month specific to my services or local speaking engagements. This free publicity strategy is more long term than short term as far as generating results.
Speaking at local chambers of commerce to civic organizations is another free press strategy. Not only do you have the opportunity to pass out some information, you are potentially recognized as an expert. Then after you speak, you can issue a written press release (more free publicity) about your most recent speaking engagement.
Another free publicity strategy is Internet article marketing. This strategy works especially well if you like to write and share your knowledge with others. On the Internet there are literally hundreds of sites where you can deposit articles with links back to your website.
This increase sales coaching tip is very much action focused. If you want to increase sales, then you may need to expand your sales skills beyond gaining the commitment and truly become innovative in your approach to business building.
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