Are you budget conscious when it comes to your sales efforts? Have you thought of leveraging the power of free publicity to increase sales?
You want to sell your products or services. You have a limited sales or marketing budgets. What are you supposed to do?
Simply speaking, leverage the power of free publicity. Newspapers, radio stations, the Internet and even some television or cable outlets are always on the lookout for fresh and new content. Associations or Local chambers of commerce to civic groups to professional association also need new content in the form of speakers.
For example, I write a business column for a local newspaper, the Post-Tribune, in northwest Indiana. Currently, this column is generating approximately one customer per month. This is free publicity. And since the column is also online, I can track traffic to my website as well.
Additionally, this column continues to generate speaking opportunities for me as well. And when I receive a speaking engagement, I send out a press release as well as post it on my website. All of these actions are not costing me anything except a little time.
Also, I use Internet article marketing as a free publicity strategy. This strategy has generated me clients as well as other writing opportunities.
Returning to newspapers, most local newspapers have business calendars or columns devoted to short business blurbs about this person being hired or that person being promoted. These blurbs are really press releases in disguise. You can send what is happening about your business from new hires to the introduction of new products.
One of my clients just built a brand new office building and has moved his architectural and construction business out of his home. I asked if he had notified the local press about this move? He said No, but it is on my list. He was awaiting for the open house date.
My suggestion to him was to make the announcement of the new facility and then make a second announcement of the open house. His concern was sending too many press releases.
As long as your press releases have valid content, media outlets will publish them. The only restriction is room. Just make sure you give the media enough time to publish your press release.
Free publicity is a great way to increase sales especially during slow economic times. All you have to do is be open to the opportunities and leverage them when they appear.
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